Archive for July, 2010

22
Jul
10

YouTube is the New On-Demand TV

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YouTube… The New On-Demand TV

Why YouTube?
On the eve of their 5th anniversary, YouTube announced they’d
passed the two billion views per day milestone. Amazing but true,
some days YouTube out performs its parent company, Google, as
the most used search engine. Consumers want the convenience of
viewing a business online before they make a purchase decision.

Your brand message on TV?
At Marketing for Mavericks we believe YouTube, and similar video-viewing platforms, are the
next wave of cable programming. Consider it a TV channel that allows you to see every
possible format any time you want; instructional material, musical performances, cooking
demonstrations and reality shows.

How do you get noticed on YouTube?
If you want your brand on YouTube, but not sure how, don’t worry. Our company is equipped
and skilled at creating videos – especially for businesses that make food and wine. Marketing
for Mavericks is staffed with top-notch videographers, creative directors and editors. We build
unique and compelling stories for prestigious products, and then launch them to the online
community. YouTube, Facebook, Twitter, Yelp and Google Business are just some of the
platforms available to broadcast your message. View this video we created for The Kitchen, a
spectacular Sacramento restaurant.

Youtube

Do you have a website?
Video is also an exceptional tool for your website. A video will enhance any web page – because it engages the viewer. When the video is both brief and entertaining, and xommunicates great branding – it gets your business noticed.

Contact us today. We’re experienced and savvy about sharing your product through video. And we’re affordable.

Marketing for Mavericks
marketingformavericks.com
cinde.dolphin@marketingformavericks.com
916-768-1690
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Some facts…
The average person spends
15 minutes a day on YouTube.

On a daily basis, YouTube
views equal nearly double
the prime time audience of
all three major US broadcast
networks combined.
WebsiteMonitoring.com 5/10/10.

16
Jul
10

Extreme Heat

The temperature is 103 degrees.  Yet, we’ve had a mild summer and this is just the fourth or fifth day of triple digits so far.

I use the heat as an excuse.
“I can’t think when it’s this hot.” “My flowers and yard need my attention, not work.” “Didn’t Julie say that her swimming pool was open for business?”

This winter, when it was cold, I had new dialogue – but same type of excuses.

Do you worry that you’re a procrastinator? Or even worse, lazy? I do. I’ve got tons of energy most the time, yet when the weather is extreme one way or another – my inner-hamster takes a nap. It just stops, right in the middle of spinning the treadmill, and lays down. A sure sign I doomed to be a slug.

However, the hamster is back!

In this extreme heat, I realized it wasn’t laziness that prevented me from achievement. It is the pressing voice of my mother saying “go outside and get some fresh air.” I’ve been conditioned, just like my dog snaps to attention when I use the can opener. I am programmed to be outside when my mother wanted the house to herself. Probably to let her own inner-hamster nap.

The solution is a good ol’ romp with the pup in the park. Just two blocks away, we walk on the shady side of the street and arrive at the children’s pool and watch screaming toddlers jump in the water. They splash us and make us feel like being silly. If there was a Slip-and-Slide, we’d get a running start from the end of the block and skid down it with both (or all four) feet in the air! Someone has graciously placed a bowl at the base of the drinking fountain so Bowser can gulp as much as she wants, while I just stick my face right in the middle of the water stream.

Slurp!

Silly and revived, we return home. I pick up my work where I left off and my inner-hamster gets back on the treadmill. Mom – you’d be proud of me!




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