YouTube is the New On-Demand TV

YouTube… The New On-Demand TV

Why YouTube?
On the eve of their 5th anniversary, YouTube announced they’d
passed the two billion views per day milestone. Amazing but true,
some days YouTube out performs its parent company, Google, as
the most used search engine. Consumers want the convenience of
viewing a business online before they make a purchase decision.

Your brand message on TV?
At Marketing for Mavericks we believe YouTube, and similar video-viewing platforms, are the
next wave of cable programming. Consider it a TV channel that allows you to see every
possible format any time you want; instructional material, musical performances, cooking
demonstrations and reality shows.

How do you get noticed on YouTube?
If you want your brand on YouTube, but not sure how, don’t worry. Our company is equipped
and skilled at creating videos – especially for businesses that make food and wine. Marketing
for Mavericks is staffed with top-notch videographers, creative directors and editors. We build
unique and compelling stories for prestigious products, and then launch them to the online
community. YouTube, Facebook, Twitter, Yelp and Google Business are just some of the
platforms available to broadcast your message. View this video we created for The Kitchen, a
spectacular Sacramento restaurant.

Do you have a website?
Video is also an exceptional tool for your website. A video will enhance any web page – because it engages the viewer. When the video is both brief and entertaining, and xommunicates great branding – it gets your business noticed.

Contact us today. We’re experienced and savvy about sharing your product through video. And we’re affordable.

Marketing for Mavericks
marketingformavericks.com
cinde.dolphin@marketingformavericks.com
916-768-1690

 

Some facts…
The average person spends
15 minutes a day on YouTube.

On a daily basis, YouTube
views equal nearly double
the prime time audience of
all three major US broadcast
networks combined.
WebsiteMonitoring.com 5/10/10.

A perfect pairing – Wine & Social Media

Accelerate brand loyalty and retail sales with Social Media Marketing

“If you advertise to your audience, it’s one-way communication. Engage your audience through social media and you build a relationship.” – Cinde J. Dolphin, Marketing for Mavericks

In the wine industry, social media is a no/low cost worldwide forum to discuss and recommend viticulture services and wine labels. It’s the equivalent of a casual tasting room discussion — online.

Customers “virtually” visit your business by using Facebook, Twitter and other key sites. After a great experience, the same customers become ambassadors – providing testimonials about product and services that are honest and immediate. In turn, it provides your sales team with positive responses to leverage with new clients — converting them to buying customers. Plus, social media is a research tool, keeping a finger on the pulse of what is being said about you, your brands and your competition.

We Combine Search Engine Optimization, Social Marketing and Public Relations

The best way to reach online audiences is to be so well optimized that they find your site first during initial search results on Google and other search engines. We’ll increase links from your website to and from other sites that will help generate group posts and generate online conversations. A public relations campaign will drive more online media mentions and thereby drive more traffic to your website.

We Provide Web Analytics, Tracking and Reporting

We can measure traffic to your social network, allowing us to gain detailed demographic information about your audience and their online activities. And, we’ll constantly refine the messages and activities for maximum effectiveness. You’ll gain perspective about your customer base, including vital members of the retail channel.

Overview of What You Can Expect

Current Online audit ~ Search Engine Optimization ~ Editorial Calendar ~ Monthly PR Strategy ~ Social Media Daily Updates ~ Sales Staff Education

Contact us @ cinde.dolphin@marketingformavicks.com for more information.

Wine and Social Media – A Great Pairing

Ya Need Your Customer to Love It Too…

I’m as guilty as anyone…

I write or create something, (after many revisions) feel good about it, and assume I’m successful.  The resulting creation pushed my own personal “feel good” button, ergo it must be good. 

Really, the test is whether it pushes the buttons of your customers and potential customers. A clever theme or essay is only as good as it is received. It frustrates me to no end! I imagine there are many who feel the same…

In marketing, the key is presenting a brand’s content and features in a way that captures your taget audience. A great advertising campaign may win marketing awards, but it it doesn’t draw new business – it’s not a true success. Unless of course, your goal is to scatter awards throughout your office.

In my previous career, I worked with promotional agencies to create point-of-sale materials for retail displays. The key to success was getting a retailer to love the piece enough to place it on precious real estate in his or her store. Each inch of a store floor is valuable! Getting a product display with your POS on top is considered true success.

However, the customer in the store may be nonchalent about the display. They may actually walk right past it without even pausing to consider placing it in their shopping cart. How successful is that POS now?

I don’t have an answer. However, I believe that in the current world, a brand needs more than shock and awe on the floor to get your investment. A brand needs a relationship.