In Vino Veritas: Surprising New Zealand Wine

In Vino Veritas: Surprising New Zealand Wine.


YouTube is the New On-Demand TV

YouTube… The New On-Demand TV

Why YouTube?
On the eve of their 5th anniversary, YouTube announced they’d
passed the two billion views per day milestone. Amazing but true,
some days YouTube out performs its parent company, Google, as
the most used search engine. Consumers want the convenience of
viewing a business online before they make a purchase decision.

Your brand message on TV?
At Marketing for Mavericks we believe YouTube, and similar video-viewing platforms, are the
next wave of cable programming. Consider it a TV channel that allows you to see every
possible format any time you want; instructional material, musical performances, cooking
demonstrations and reality shows.

How do you get noticed on YouTube?
If you want your brand on YouTube, but not sure how, don’t worry. Our company is equipped
and skilled at creating videos – especially for businesses that make food and wine. Marketing
for Mavericks is staffed with top-notch videographers, creative directors and editors. We build
unique and compelling stories for prestigious products, and then launch them to the online
community. YouTube, Facebook, Twitter, Yelp and Google Business are just some of the
platforms available to broadcast your message. View this video we created for The Kitchen, a
spectacular Sacramento restaurant.


Do you have a website?
Video is also an exceptional tool for your website. A video will enhance any web page – because it engages the viewer. When the video is both brief and entertaining, and xommunicates great branding – it gets your business noticed.

Contact us today. We’re experienced and savvy about sharing your product through video. And we’re affordable.

Marketing for Mavericks


Some facts…
The average person spends
15 minutes a day on YouTube.

On a daily basis, YouTube
views equal nearly double
the prime time audience of
all three major US broadcast
networks combined.
WebsiteMonitoring.com 5/10/10.


Extreme Heat

The temperature is 103 degrees.  Yet, we’ve had a mild summer and this is just the fourth or fifth day of triple digits so far.

I use the heat as an excuse.
“I can’t think when it’s this hot.” “My flowers and yard need my attention, not work.” “Didn’t Julie say that her swimming pool was open for business?”

This winter, when it was cold, I had new dialogue – but same type of excuses.

Do you worry that you’re a procrastinator? Or even worse, lazy? I do. I’ve got tons of energy most the time, yet when the weather is extreme one way or another – my inner-hamster takes a nap. It just stops, right in the middle of spinning the treadmill, and lays down. A sure sign I doomed to be a slug.

However, the hamster is back!

In this extreme heat, I realized it wasn’t laziness that prevented me from achievement. It is the pressing voice of my mother saying “go outside and get some fresh air.” I’ve been conditioned, just like my dog snaps to attention when I use the can opener. I am programmed to be outside when my mother wanted the house to herself. Probably to let her own inner-hamster nap.

The solution is a good ol’ romp with the pup in the park. Just two blocks away, we walk on the shady side of the street and arrive at the children’s pool and watch screaming toddlers jump in the water. They splash us and make us feel like being silly. If there was a Slip-and-Slide, we’d get a running start from the end of the block and skid down it with both (or all four) feet in the air! Someone has graciously placed a bowl at the base of the drinking fountain so Bowser can gulp as much as she wants, while I just stick my face right in the middle of the water stream.


Silly and revived, we return home. I pick up my work where I left off and my inner-hamster gets back on the treadmill. Mom – you’d be proud of me!



78% of 18 year-olds in Foster care end up either incarcerated or homeless within two years of “aging out” of the system.

Gulp. Are you looking for a reason our jails are overcrowded? 

The outlook for the 30,000 foster children in the United States who ”age out” of the system each year is bleak, according to a study led by University of Washington School of Social Work researcher Mark Courtney.

A young person in a foster home has the deck stacked against them to begin with, and this is the kind of future more than three-quarters of then have to look forward to. Our states, in a desperate move to save their budgets, are cutting even more programs to assist the transition. Halfway homes, college and technical school grants and counseling programs are all threatened over the next few critical years.

The solution? Hands down – the best possible answer is making sure these youth have a stable adult that will lead and advocate for them. 

There just aren’t enough social workers and enough hours in the day to assist these kids.  An adult – who has a sincere interest in preventing just one kid from repeating the cycle – has the chance of making a difference.

Finding a mentor who provides “that backbone you need” has made all the difference, said Cameron Anderson, 21, of Tampa, Fla., who entered foster care at 15 after he got into trouble with the law, then lived in group homes.

Last fall, Cameron was introduced to his mentor, an investor in Tampa, through a program called Connected by 25. The two now speak daily, Cameron said, discussing “school and life in general, even to the point where he’ll say, ‘Hey, are you using protection?’ ”

Had he had such a relationship earlier, Cameron said, “it would have saved me from a ton of bridges I’ve had to cross.”

A Montana social worker, Matt Anderson, is on a mission to educate the public about the pitfalls of American foster care, especially older children about to age out of the system.  Matt is working to complete the documentary “From Place to Place” that follows teenagers who have turned 18 and left foster care.

He says, “the kids I worked with had an endless trail of disrupted relationships and very little contact with their biological families.”  Then, he says, “since aging out, many of these kids have gone on a journey to find their families.” “Unfortunately, the trail of disrupted relationships has continued. Human beings have an undeniable need to be connected and our most natural connection systems are our families. But when kids enter the system they often become very disconnected, which I believe is at the root of their behavioral outbursts, emotional instability, academic struggles, and other issues.”

Mentoring gives foster care teens a listening ear and a friend to guide them through their struggles. Mentoring relationships begun while foster care kids are in their mid-teens can be beneficial as the kids become more independent. Consider these mentoring possibilities:

  • Mentor through the internet. VMentor.com allows mentors to form relationships with a foster care teens aged 16-23. This virtual mentoring system matches teens and mentors according to their interests and career aspirations. Each week, mentors communicate with their teens completely through email.
  • Mentor through a local organization. Many local foster agencies provide mentorship programs for kids in foster care. These programs are often flexible, and allow mentors to set their own appointments according to their schedule. Simply call your nearest foster care agency to find out what opportunities are available.
  • Mentor through a college program. College can be a challenge for foster care teens that don’t have home support. Ask the guidance office of your local college if the school provides a mentoring program for incoming foster care freshmen.


I currently mentor a 13 year-old girl who lives in a foster home with her twin sister. She is amazingly well-adjusted, but can’t understand why she can’t live with her biological mother. I don’t know either, and I don’t really want to know. Instead, I hope I give her a constant relationship in her life that provides stability. I track her progress in sports, school and socially. I never make judgements, but I let her know that each of these things are important to me. It’s not my role to punish or reward her. I am the one person she know will be there without exception. And, she says, that’s enough.

Think about mentoring…  The rewards are – like the commercial says – priceless. Both for you, and the youth you mentor.


Just a pair of shoes…

Just a pair of shoes...

Do you know what podooconiosis is? I didn’t… but now that I do, I almost wish I hadn’t heard about it. Remember the creepy pictures of people with elephantitis that you’d see in medical journals?

“Podo,” as it’s referred to, is basically the same thing. It’s a disease that affects the feet of people without shoes. Podo is caused by barefoot exposure to red clay soil and is completely preventable by wearing shoes. In Ethiopia alone, it is estimated that 11 million people are at risk, with between 500,000 and 1,000,000 people already affected. In the densely populated southern Ethiopian region of Wolaita, Podoconiosis is more common than HIV infection.

The symptoms are grossly enlarged feet that are often affected by painful ulcers and infections.  Many locals believe that Podo is communicable, so a social stigma associated with the disease.

TOMS Shoes is working to prevent Podo by giving durable footwear to all early-stage and at-risk children in the hazardous areas of Ethiopia. It’s such an easy solution to such a painful problem. Won’t you visit TOMS’ website and consider making a donation?

Please visit http://www.friendsoftoms.org/


Keep it real and don’t give up

The high school youth at the church I attend are often from families that have been displaced. The poor economy has resulted in foreclosures on homes and apartments they were renting. Most are making it – but just barely. Often they are doubling up with another family in a residence that is even too small for one family.

An interesting exercise we use with the youth is asking them what they believe their “gift” is – what are they particularly suited to do. Shy at first, and then more bold – several acknowledge that their gift is in the arts, including music, acting and drawing. The opportunity to speak out loud about their passion is important. The lack of permanent housing is considered a barrier to growing their gift. We work with them and encourage each to find a way to express the interest and grow it through classes, mentoring or just reading books about it. The kids are now seeing opportunities where they use to think there were none. We also work with the parent(s) to encourage their children’s dreams – in spite of the challenges in front of them and their current living situation. Watch this video produced by an urban program called Reciprocity Project.

If you have a similar program in your community, ask how you can get involved. The young person with a mentor is 80% more likely to avoid the social welfare system than the kids without one. Don’t have time for a volunteer mentoring project? Many schools have a program to encourage youth in different careers. Sign up to speak about your job and life choices. Even a brief interaction with a young adult in crisis can make a difference.

What are you doing in your community?


A perfect pairing – Wine & Social Media

Accelerate brand loyalty and retail sales with Social Media Marketing

If you advertise to your audience, it’s one-way communication. Engage your audience through social media and you build a relationship.” – Cinde J. Dolphin, Marketing for Mavericks

In the wine industry, social media is a no/low cost worldwide forum to discuss and recommend viticulture services and wine labels. It’s the equivalent of a casual tasting room discussion — online.

Customers “virtually” visit your business by using Facebook, Twitter and other key sites. After a great experience, the same customers become ambassadors – providing testimonials about product and services that are honest and immediate. In turn, it provides your sales team with positive responses to leverage with new clients — converting them to buying customers. Plus, social media is a research tool, keeping a finger on the pulse of what is being said about you, your brands and your competition.

We Combine Search Engine Optimization, Social Marketing and Public Relations

The best way to reach online audiences is to be so well optimized that they find your site first during initial search results on Google and other search engines. We’ll increase links from your website to and from other sites that will help generate group posts and generate online conversations. A public relations campaign will drive more online media mentions and thereby drive more traffic to your website.

We Provide Web Analytics, Tracking and Reporting

We can measure traffic to your social network, allowing us to gain detailed demographic information about your audience and their online activities. And, we’ll constantly refine the messages and activities for maximum effectiveness. You’ll gain perspective about your customer base, including vital members of the retail channel.

Overview of What You Can Expect

Current Online audit ~ Search Engine Optimization ~ Editorial Calendar ~ Monthly PR Strategy ~ Social Media Daily Updates ~ Sales Staff Education

Contact us @ cinde.dolphin@marketingformavicks.com for more information.

Wine and Social Media – A Great Pairing